Experiential Retail in the Smartphone Industry: Consumer Behaviour and Brand Loyalty
The goal of this study is to examine the impact of experiential retail on purchasing decisions and brand loyalty in the smartphone industry. The present research executes a quantitative analysis utilising the SPSS version 23 software package. A structured questionnaire survey technique is employed t...
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| Pubblicato in: | Mercados y Negocios |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Guadalajara
2025
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=571882233003 https://www.redalyc.org/journal/5718/571882233003/ https://www.redalyc.org/journal/5718/571882233003/html/ https://www.redalyc.org/journal/5718/571882233003/571882233003.epub https://www.redalyc.org/journal/5718/571882233003/movil |
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