The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation

The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innov...

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Autores principales:	Bambang Tjahjadi, Noorlailie Soewarno, Hariyati Hariyati, Lina Nasihatun Nafidah, Nanik Kustiningsih, Viviani Nadyaningrum
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Elsevier 2020-12-01
Colección:	Journal of Open Innovation: Technology, Market and Complexity
Materias:	green market orientation green innovation business performance sustainability theory entrepreneurship theory no poverty
Acceso en línea:	https://www.mdpi.com/2199-8531/6/4/173
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