Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation

ABSTRACT: This study aims to examine the effect of global market orientation strategy on the performance of Indonesian Higher Education Institutions. Furthermore, it investigates whether this relationship is mediated by intellectual capital readiness and open innovation. This is a quantitative study...

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Váldodahkkit:	Bambang Tjahjadi, Noorlailie Soewarno, Johnny Jermias, Hariyati Hariyati, Atika Fairuzi, Dewi Nabilah Anwar
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	Elsevier 2022-03-01
Ráidu:	Journal of Open Innovation: Technology, Market and Complexity
Fáttát:	global market orientation strategy intellectual capital readiness open innovation higher education institutions’ performance education
Liŋkkat:	http://www.sciencedirect.com/science/article/pii/S2199853122010381
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