Search engine optimization as a strategy and its effectiveness in positioning retail brands in Peru
This study focuses on the effectiveness of the Search Engine Optimization (SEO) strategies in increasing the positioning of retail brands in Peru. The study used a mixed approach, with consumer focus groups to analyze browsing trends. For SEO metrics were taken from: majestic.com, gtmetrix.com, siti...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Frontiers Media S.A.
2025-12-01
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| Serie: | Frontiers in Communication |
| Soggetti: | |
| Accesso online: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1718005/full |
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