QR Kodea

Search engine optimization as a strategy and its effectiveness in positioning retail brands in Peru

This study focuses on the effectiveness of the Search Engine Optimization (SEO) strategies in increasing the positioning of retail brands in Peru. The study used a mixed approach, with consumer focus groups to analyze browsing trends. For SEO metrics were taken from: majestic.com, gtmetrix.com, siti...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: José Linares-Cazola, Nathalí Pantigoso-Leython
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Frontiers Media S.A. 2025-12-01
Saila:Frontiers in Communication
Gaiak:
Sarrera elektronikoa:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1718005/full
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!