Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility

Objective: This study examined the effect of travel motivation and celebrity endorser credibility in influencing the intention of the Indonesian Generation Z to visit South Korea, with involved a mediating role of tourist attitude, which refers to the Korean Wave Phenomenon. Design/Methods/Approac...

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Egile Nagusiak:	Gusti Ayu Citra Arya Sucisanjiwani, Putu Gde Arie Yudhistira
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Universitas Airlangga 2023-08-01
Saila:	Jurnal Manajemen Teori dan Terapan
Gaiak:	celebrity endorser credibility tourist attitude travel motivation visit intention
Sarrera elektronikoa:	https://e-journal.unair.ac.id/JMTT/article/view/44594
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!