Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility
Objective: This study examined the effect of travel motivation and celebrity endorser credibility in influencing the intention of the Indonesian Generation Z to visit South Korea, with involved a mediating role of tourist attitude, which refers to the Korean Wave Phenomenon. Design/Methods/Approac...
保存先:
| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universitas Airlangga
2023-08-01
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| シリーズ: | Jurnal Manajemen Teori dan Terapan |
| 主題: | |
| オンライン･アクセス: | https://e-journal.unair.ac.id/JMTT/article/view/44594 |
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