Mapping the Evolution of Book Influencers: A Bibliometric Journey
As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars in terms of developing influencer marketing on Ins...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Ovidius University Press
2024-08-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Assuntos: | |
| Acceso en liña: | https://stec.univ-ovidius.ro/html/anale/RO/2024i1/Section%204/14.pdf |
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