Marketing Ethics and Customer Loyalty: The Serial Mediating Role of Relationship Quality and the Moderating Role of Voluntary Simplicity
Although there has been considerable theoretical support outlining a relationship between marketing ethics and customer loyalty, there is limited empirical evidence validating this relationship. This study examines the relationships among perceptions of marketing ethics and customer loyalty in a sam...
Na minha lista:
| Principais autores: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Croatian Interdisciplinary Society
2024-10-01
|
| coleção: | Interdisciplinary Description of Complex Systems |
| Assuntos: | |
| Acesso em linha: | https://indecs.eu/2024/indecs2024-pp548-585.pdf |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|