Consumer Reviews, Ratings, and Gamification on Muslim Millennials’ Online Purchasing Decisions
Since previous research on the relationship among Online Consumer Review (OCR), ratings, gamification, and online purchasing decisions had mixed results, this study involves trust as a mediating variable, which has never been explored in previous research, to explore online consumer reviews, rating...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Islam Negeri Raden Mas Said Surakarta
2022-12-01
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| Serie: | Shirkah |
| Soggetti: | |
| Accesso online: | https://shirkah.or.id/new-ojs/index.php/home/article/view/467 |
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