The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy
The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy. The present study is an applied research and is descriptive/ survey research in terms of methodology. The statistical populatio...
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| Główni autorzy: | , , |
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| Format: | Artigo |
| Język: | Persa |
| Wydane: |
University of Tehran, Faculty of Management
2015-09-01
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| Seria: | مدیریت بازرگانی |
| Hasła przedmiotowe: | |
| Dostęp online: | https://jibm.ut.ac.ir/article_57000_54a10e54c651706940812947d6f9e8ad.pdf |
| Etykiety: |
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