The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy. The present study is an applied research and is descriptive/ survey research in terms of methodology. The statistical populatio...

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Autores principales:	Abolghasem Ebrahimi, Seyed Moslem Alavi, Mahdi Najafi Siahroudi
Formato:	Artigo
Lenguaje:	Persa
Publicado:	University of Tehran, Faculty of Management 2015-09-01
Colección:	‫مدیریت بازرگانی
Materias:	anti-brand activities brand jealousy brand love customer identification with brand
Acceso en línea:	https://jibm.ut.ac.ir/article_57000_54a10e54c651706940812947d6f9e8ad.pdf
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