Consumer Behavior in Clothing Industry and Its Relationship with Open Innovation Dynamics during the COVID-19 Pandemic
ABSTRACT: The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. T...
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| Autori principali: | , , , , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2021-12-01
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| Serie: | Journal of Open Innovation: Technology, Market and Complexity |
| Soggetti: | |
| Accesso online: | http://www.sciencedirect.com/science/article/pii/S2199853122001512 |
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