Consumer Behavior in Clothing Industry and Its Relationship with Open Innovation Dynamics during the COVID-19 Pandemic
ABSTRACT: The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. T...
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| Principais autores: | , , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Elsevier
2021-12-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Assuntos: | |
| Acceso en liña: | http://www.sciencedirect.com/science/article/pii/S2199853122001512 |
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