Live-Streaming Commerce in the Supply Chain with Equity Cooperation: Independent or Cooperative?
Live-streaming commerce (LSC) has been adopted by an increasing number of supply-chain enterprises to enhance their market competitiveness. However, the question of who will lead live-streaming e-commerce in the supply chain (SC-LSC) is a key issue, especially when there is equity cooperation betwee...
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
MDPI AG
2024-07-01
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| Collection: | Mathematics |
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| Accès en ligne: | https://www.mdpi.com/2227-7390/12/15/2334 |
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