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Live-Streaming Commerce in the Supply Chain with Equity Cooperation: Independent or Cooperative?

Live-streaming commerce (LSC) has been adopted by an increasing number of supply-chain enterprises to enhance their market competitiveness. However, the question of who will lead live-streaming e-commerce in the supply chain (SC-LSC) is a key issue, especially when there is equity cooperation betwee...

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Hovedforfatter: Yongwei Cheng
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2024-07-01
Serier:Mathematics
Fag:
live streaming
supply chain
equity cooperation
drainage effect
game theory
Online adgang:https://www.mdpi.com/2227-7390/12/15/2334
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