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RAISA adoption and organizational performance in Egypt’s travel and hospitality sector: an integrated TOE–BOE perspective

Abstract This study examines the adoption decision of RAISA technologies (Robotics, Artificial Intelligence, and Smart Automation) and their influence on firm performance within Egypt’s travel and hospitality sector. Guided by the Technology–Organization–Environment and Benefits–Organizational Readi...

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Principais autores: Eman Ismail, Mohamed Hamed Elsharnouby, Hossam Ahmed Hanafy
Formato: Artigo
Idioma:Inglês
Publicado em: SpringerOpen 2025-08-01
coleção:Future Business Journal
Assuntos:
RAISA
Technology adoption
Firm performance
TOEH framework
BOE framework
Organizational readiness
Acesso em linha:https://doi.org/10.1186/s43093-025-00640-5
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