The Influence of Viral Marketing and Fear of Missing Out (FOMO) on Impulsive Buying of Miniso x Harry Potter Products in Surabaya
The purpose of this study was to determine the effect of viral marketing and fear of missing out, or FOMO, on impulsive buying at Miniso X Harry Potter in Surabaya. This study uses quantitative methods with data collection techniques through distributing questionnaires to a population of Miniso X H...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-11-01
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| coleção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8238 |
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