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THE EFFECT OF DISCOUNT AND SHOPPING LIFE STYLE ON IMPULSE BUYING WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE ON THE SHOPEE SHOPPING PLATFORM

Business that employs an online store using Shopee platform is Ghealsy.id. The aim of this study is to ascertain: (1) whether Discounts have an influence on Impulse buying, (2) whether Shopping lifestyle has an influence on Impulse buying, (3) whether Positive emotions have an influence on Impulse...

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Principais autores: Jelita Virliana Sandra, Tin Agustina Karnawati, Mohammad Bukhori
Formato: Artigo
Idioma:Inglês
Publicado em: Institut Teknologi dan Bisnis Asia Malang 2024-06-01
coleção:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Assuntos:
Discount
Shopping Life Style
Positive Emotion
Impulse Buying
Acesso em linha:http://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1895
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