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Pushed by necessity, pulled by passion: motivations from social media influencers (SMIs) to unconventional entrepreneurs in China

China’s digital landscape has catalyzed the rise of social media influencers (SMIs) as a significant group of unconventional entrepreneurs. This study examines the motivational dynamics driving the transition from ordinary social media users to entrepreneurial entities. Based on in-depth semi-struct...

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Principais autores: Xiaohan Liu, Yuying Yang
Formato: Artigo
Idioma:Inglês
Publicado em: Taylor & Francis Group 2026-12-01
coleção:Cogent Arts & Humanities
Assuntos:
Social media influencers
unconventional entrepreneurs
push and pull theory
content monetization
entrepreneurial motivation
Social media
Acesso em linha:https://www.tandfonline.com/doi/10.1080/23311983.2026.2688650
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