Pushed by necessity, pulled by passion: motivations from social media influencers (SMIs) to unconventional entrepreneurs in China

China’s digital landscape has catalyzed the rise of social media influencers (SMIs) as a significant group of unconventional entrepreneurs. This study examines the motivational dynamics driving the transition from ordinary social media users to entrepreneurial entities. Based on in-depth semi-struct...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Xiaohan Liu, Yuying Yang
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Taylor & Francis Group 2026-12-01
Цуврал:	Cogent Arts & Humanities
Нөхцлүүд:	Social media influencers unconventional entrepreneurs push and pull theory content monetization entrepreneurial motivation Social media
Онлайн хандалт:	https://www.tandfonline.com/doi/10.1080/23311983.2026.2688650
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!