Nation Branding in Transition Countries: A Multimodal Analysis of Romania and Moldova Tourism Campaigns
The nature of nationhood is changing in the age of globalization, marketization, and mediatization. In this context, the nation is built as a brand with the aim of attracting tourists and increase economic development. A particular case of nation branding is to be found in Romania and Moldova, two c...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Cognitione Foundation for the Dissemination of Knowledge and Science
2018-01-01
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| coleção: | Journal of Entrepreneurship, Management and Innovation |
| Assuntos: | |
| Acesso em linha: |
http://jemi.edu.pl/uploadedFiles/file/all-issues/vol14/issue4/JEMI_Vol14_Issue4_2018_Article5.pdf
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