(RE)BUILDING A NATION BRAND: GENERAL ISSUES ABOUT PROMOTING ROMANIA'S IMAGE AND IDENTITY
The purpose of the present paper is to provide an overview of the challenges posed by the multiple possibilities of promoting Romania's image and identity, both internally and externally-; at the same time, the present paper answers to some questions about building Romania as a brand, revealing to r...
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| 主要作者: | |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Academica Brâncuşi
2013-02-01
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| 叢編: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| 主題: | |
| 在線閱讀: | http://www.utgjiu.ro/revista/ec/pdf/2013-01/25_Cotirlea%20Denisa.pdf |
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