Research on the Purchase Intention of Social Commerce Consumers in Video Streams: Dual Pathways of Affection and Rationality
Social commerce blurs the boundary between online social interaction and online shopping. The emergence of video streams introduces novel marketing modalities to social commerce. However, there is a paucity of comprehensive studies investigating the impact of emerging marketing techniques such as sh...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
MDPI AG
2024-08-01
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| Серии: | Behavioral Sciences |
| Предметы: | |
| Online-ссылка: | https://www.mdpi.com/2076-328X/14/9/738 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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