Analysis of Factors That Influence the Use of Social Media Analytic Debi Using UTAUT Model

Social media has provided consumers with new opportunities to engage in social interactions on the internet. The very high increase in the number of social media users has provided a new market for companies that can be seen as new business opportunities. Digital Brand Index or also called DEBI is...

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Bibliografski detalji

Glavni autori:	Muhammad Hadi Edrus Alaydrus, Togar Alam Napitupulu
Format:	Artigo
Jezik:	Inglês
Izdano:	Asosiasi Doktor Sistem Informasi Indonesia 2022-09-01
Serija:	Journal of Information Systems and Informatics
Teme:	Unified Theory of Acceptance and Use of Technology Social Media Analytic Social Media DEBI
Online pristup:	https://journal-isi.org/index.php/isi/article/view/285
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