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Analysis of Factors That Influence the Use of Social Media Analytic Debi Using UTAUT Model

Social media has provided consumers with new opportunities to engage in social interactions on the internet. The very high increase in the number of social media users has provided a new market for companies that can be seen as new business opportunities. Digital Brand Index or also called DEBI is...

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書誌詳細
主要な著者: Muhammad Hadi Edrus Alaydrus, Togar Alam Napitupulu
フォーマット: Artigo
言語:Inglês
出版事項: Asosiasi Doktor Sistem Informasi Indonesia 2022-09-01
シリーズ:Journal of Information Systems and Informatics
主題:
オンライン・アクセス:https://journal-isi.org/index.php/isi/article/view/285
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