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THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY

The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The...

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Principais autores: Ljubica Janjić, Sonja Vujović, Ivica Zdravković, Dragana Ilić
Formato: Artigo
Idioma:Inglês
Publicado em: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2023-10-01
coleção:Ekonomika Poljoprivrede (1979)
Assuntos:
consumer perception
visual aesthetics
healthy meal
tasty meal
sensory marketing
hospitality
Acesso em linha:https://www.ea.bg.ac.rs/index.php/EA/article/view/2150
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