Internationalisation of Polish and German Furniture Manufacturers – Comparison of Different Internationalisation Paths
The papers aims to analyse the key drivers for internationalisation in furniture industry by taking into consideration the cross-border activities of selected furniture manufacturers in Poland and Germany in comparison. The results show some similarities in internationalisation strategy design of s...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
University of Miskolc
2017-08-01
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| Serier: | Theory, Methodology, Practice |
| Fag: | |
| Online adgang: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1637 |
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