Marketing Capabilities of Early Internationalising Firms
Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of this study is to shed light on the marketing cap...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
University of Belgrade, Faculty of Organisational Sciences
2022-09-01
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| Edice: | Management |
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| On-line přístup: | https://management.fon.bg.ac.rs/index.php/mng/article/view/360 |
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