On-line reputation management: theoretical bases and methodological approaches
The paper considers the concept of reputation management and the relationship of its basic elements, the structure of a reputational capital is defined and online reputation management (ORM) is allocated in a separate activity. Also in the article notion of ORM is formed, it was studied its structur...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Sumy State University
2012-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Assuntos: | |
| Acceso en liña: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_121_129.pdf |
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