On-line reputation management: theoretical bases and methodological approaches
The paper considers the concept of reputation management and the relationship of its basic elements, the structure of a reputational capital is defined and online reputation management (ORM) is allocated in a separate activity. Also in the article notion of ORM is formed, it was studied its structur...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Sumy State University
2012-12-01
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| Серии: | Marketing i Menedžment Innovacij |
| Предметы: | |
| Online-ссылка: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_4_121_129.pdf |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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