The Role of Visual Congruence and Self-Expressive Brand in Forming Brand Love That Can Improve E-Wom: A Scientific Investigation Among Sneakers Lovers
Advances in information technology have created a new generation with new and distinct behaviors, particularly in terms of product or service consumption. Social media has evolved into a platform for consumers to share their product-consuming experiences by leaving evaluations based on perceived pl...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas Ciputra
2023-09-01
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| Schriftenreihe: | Jurnal Entrepreneur dan Entrepreneurship |
| Schlagworte: | |
| Online-Zugang: | https://journal.uc.ac.id/index.php/JEE/article/view/4570 |
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