Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users
Brand co-creation is an increasingly ingrained consumer behavior and its effects on the purchasing process have become an object of study. However, the link between perceived brand value and co-creation is still little known. This study principally aims to delve into the relationship between percei...
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| Principais autores: | , , |
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| 格式: | Artigo |
| 語言: | Espanhol |
| 出版: |
Universidad de Piura
2023-01-01
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| 叢編: | Revista de Comunicación |
| 主題: | |
| 在線閱讀: | https://revistadecomunicacion.com/article/view/3075 |
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