Código QR (código de barras bidimensional)

VANTAGEM COMPETITIVA, CRIAÇÃO DE VALOR E SEUS EFEITOS SOBRE O DESEMPENHO

Competitive advantage is the main hypothesis to explain the firm performance heterogeneity. However, competitive advantage is frequently simplified and empirically treated as profitability, despite its implications for the overall firm performance. Considering that, this article develops a metric fo...

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Principais autores: Luiz Artur Ledur Brito, Renata Peregrino de Brito
פורמט: Artigo
שפה:Inglês
יצא לאור: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2012-01-01
סדרה:RAE: Revista de Administração de Empresas
נושאים:
Competitive advantage
value creation
profitability
growth
multilevel analysis
גישה מקוונת:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902012000100005_0.pdf
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