VANTAGEM COMPETITIVA, CRIAÇÃO DE VALOR E SEUS EFEITOS SOBRE O DESEMPENHO
Competitive advantage is the main hypothesis to explain the firm performance heterogeneity. However, competitive advantage is frequently simplified and empirically treated as profitability, despite its implications for the overall firm performance. Considering that, this article develops a metric fo...
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| Κύριοι συγγραφείς: | , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2012-01-01
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| Σειρά: | RAE: Revista de Administração de Empresas |
| Θέματα: | |
| Διαθέσιμο Online: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902012000100005_0.pdf |
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