Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce

With the rapid development of live streaming e-commerce, opening live streaming sales channels for online product sales has become an important strategic priority for enterprises. This paper examines information technology-driven operational decisions in live streaming e-commerce supply chains, incl...

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Autori principali:	Yu-Wei Li, Gui-Hua Lin, Xide Zhu
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	MDPI AG 2025-12-01
Serie:	Journal of Theoretical and Applied Electronic Commerce Research
Soggetti:	supply chain management live streaming e-commerce information technology investment information sharing channel strategy
Accesso online:	https://www.mdpi.com/0718-1876/20/4/348
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