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Reselling or Agency Selling: Technology Investment and Information Sharing Strategies in Live Streaming E-Commerce

With the rapid development of live streaming e-commerce, opening live streaming sales channels for online product sales has become an important strategic priority for enterprises. This paper examines information technology-driven operational decisions in live streaming e-commerce supply chains, incl...

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Principais autores: Yu-Wei Li, Gui-Hua Lin, Xide Zhu
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-12-01
Serier:Journal of Theoretical and Applied Electronic Commerce Research
Fag:
supply chain management
live streaming e-commerce
information technology investment
information sharing
channel strategy
Online adgang:https://www.mdpi.com/0718-1876/20/4/348
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