The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan
In Pakistan, the telecommunication sector after foreign investment has become highly competitive and it has become difficult for this sector to hold existing customers and retain new ones. By providing better brand perceptions, the companies could have a satisfied base of consumers. The population...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2018-12-01
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| coleção: | JISR Management and Social Sciences & Economics |
| Assuntos: | |
| Acesso em linha: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/103 |
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