The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan

In Pakistan, the telecommunication sector after foreign investment has become highly competitive and it has become difficult for this sector to hold existing customers and retain new ones. By providing better brand perceptions, the companies could have a satisfied base of consumers. The population...

Cijeli opis

Bibliografski detalji

Glavni autor:	Masood Hassan
Format:	Artigo
Jezik:	Inglês
Izdano:	Shaheed Zulfikar Ali Bhutto Institute of Science and Technology 2018-12-01
Serija:	JISR Management and Social Sciences & Economics
Teme:	Brand Equity Brand Loyalty Brand Awareness Brand Association Perceived Quality
Online pristup:	https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/103
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!