Information presentation: enhancing consumer purchase intention through nutritional supplement advertisement design

In recent years, how nutritional supplement advertisement design effectively influences purchase intention has emerged as a critical research focus. Traditional studies predominantly emphasize product attributes but overlook how the presentation of product features impacts consumer psychology. Throu...

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Bibliografische Detailangaben

Hauptverfasser:	Shaobo Sun, Jun Cao, Yunyun Wei, Dajun Yang, Ke Guo
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Frontiers Media S.A. 2025-07-01
Schriftenreihe:	Frontiers in Nutrition
Schlagworte:	nutritional supplement advertisement design purchase intention structural presentation consumer psychological mechanisms technological anxiety
Online-Zugang:	https://www.frontiersin.org/articles/10.3389/fnut.2025.1602346/full
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