Omnichannel marketing for digital store
The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of companies using this approach are described,...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Ural State University of Economics
2023-12-01
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| Schriftenreihe: | Цифровые модели и решения |
| Schlagworte: | |
| Online-Zugang: | https://usue-journal.ru/en/issues-2022?id=434 |
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