Factors influencing purchase intention towards consumer-to-consumer e-commerce
Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia. Design/methodology/approach: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) met...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Catalão |
| Publicado em: |
OmniaScience
2017-11-01
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| coleção: | Intangible Capital |
| Assuntos: | |
| Acesso em linha: | http://www.intangiblecapital.org/index.php/ic/article/view/1119 |
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