Modelling fashion clothing involvement among gay consumers in South Africa
This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses. SEM using the Smart PLS software, version 3, was used to test the hypotheses. The findings uncove...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Taylor & Francis Group
2020-01-01
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| Серія: | Cogent Social Sciences |
| Предмети: | |
| Онлайн доступ: | http://dx.doi.org/10.1080/23311886.2020.1760415 |
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