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Consumer cognition and attitude towards artificial meat in China

This study focuses on Chinese consumers’ cognition and attitude towards artificial meat, including cultured meat and plant-based meat. The attitude is measured by three aspects: willingness to accept (WTA), willingness to taste (WTT), and willingness to buy (WTB). The results indicate that consumers...

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Principais autores: Shi Min, Minda Yang, Ping Qing
Format: Artigo
Sprog:Inglês
Udgivet: Elsevier 2024-06-01
Serier:Future Foods
Fag:
artificial meat
cultured meat
plant-based meat
consumer attitude
Online adgang:http://www.sciencedirect.com/science/article/pii/S2666833523000795
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