The Effect of Strategic Orientation and Marketing Capabilities on Business Performance: A Capacity Mediation Approach
Business performance is an important indicator in assessing the success and sustainability of companies amid increasingly dynamic business competition. Market orientation, entrepreneurial orientation, and marketing capabilities are seen as strategic resources that have the potential to improve busi...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2026-05-01
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| Reeks: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Onderwerpen: | |
| Online toegang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/9704 |
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