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Factors shaping vendor differentiation in the Business Intelligence software industry

This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by havi...

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Détails bibliographiques
Auteurs principaux: Klaus Solberg Søilen, Anders Hasslinger
Format: Artigo
Langue:Inglês
Publié: Halmstad University 2012-12-01
Collection:Journal of Intelligence Studies in Business
Sujets:
Accès en ligne:https://journal.lu.lv/JISIB/article/view/2146
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