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Factors shaping vendor differentiation in the Business Intelligence software industry

This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by havi...

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Main Authors: Klaus Solberg Søilen, Anders Hasslinger
Format: Artigo
Language:Inglês
Published: Halmstad University 2012-12-01
Series:Journal of Intelligence Studies in Business
Subjects:
Business Intelligence
Software production
Application Integration
Pricing Strategies
Security Issues
Definitions
Online Access:https://journal.lu.lv/JISIB/article/view/2146
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