Impact of Green Pricing and Green Promotion on Buying Behaviour of Hypermarket Consumers
Consumer buying behaviour (CBB) in Pakistani hypermarkets can be influenced by green pricing and green promotion by providing environmentally friendly products at competitive prices. This study intends to examine how green pricing and green promotion affect consumer buying decisions in Pakistani hyp...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Institute of Industry and Academic Research Incorporated
2023-12-01
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| Schriftenreihe: | International Journal of Academe and Industry Research |
| Schlagworte: | |
| Online-Zugang: | https://iiari.org/journal_article/impact-of-green-pricing-and-green-promotion-on-buying-behaviour-of-hypermarket-consumers/ |
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