Data or Business First?—Manufacturers’ Transformation Toward Data-driven Business Models
Abstract Driven by digital technologies, manufacturers aim to tap into data-driven business models, in which value is generated from data as a complement to physical products. However, this transformation can be complex, as different archetypes of data-driven business models require substantially di...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer
2023-02-01
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| coleção: | Schmalenbach Journal of Business Research |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1007/s41471-023-00154-2 |
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