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To the end of the line – including intermediaries and end customers in the business model CANVAS

The Business Model CANVAS is a widely adopted business model creation, visualization, and analysis framework. The CANVAS focuses on target customers but fails to consider the intermediaries situated between these target customers and end customers, especially consumers who are not directly targeted....

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Hoofdauteurs: Manuel Brunner, Nadine Bachmann, Ann-Kristin Thienemann, Alican Tuezuen, Herbert Jodlbauer
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Elsevier 2025-09-01
Reeks:Journal of Open Innovation: Technology, Market and Complexity
Onderwerpen:
CANVAS
Direct end customer contact
Intermediary
Incumbent manufacturer
Digitalization
Ecosystem
Online toegang:http://www.sciencedirect.com/science/article/pii/S2199853125001581
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